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The PR Divas

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    The BlabberMouth PR Divas are the dolls of public relations. They're smart and witty - and they know PR!

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PR Divas

Whipping PR ‘til Social Media Sticks

PR folks with focus on media outreach have been at the frayed end of the whip lately for not jumping on the social media bandwagon. So the divas did some searching and researching. If we’re going to a whipping party, we’re going willingly and with knowledge. Just as we suspected, there’s plenty of hype surrounding social media (and PR’s role in it) – but mostly we found that social media is a simple matter of being open, honest and engaged online.

Much to the chagrin of those dubbing themselves “the new breed of PR firms with focus on news online”, we’re sticking with what works for editors and reporters. Honestly, as soon as a credible editor or reporter tell us that they'd wished we’d just posted our client’s information online rather than having us develop the story for them based on their profile and demographic, set up an interview with an industry expert and supplied them with the bar charts, graphics and photos relevant to today’s story (not yesterday’s) - then we’ll change our direction.

WAIT! If I post this on Digg.....hmmmm...

Makes ENRON Look Like Small Change

Imagine you’re a government employee of 20 years counting down to retirement. You’ve saved some money – probably not enough, with the kids going off to college – but you’re secure knowing that, in addition to your pension, your public employer will continue to pay for your healthcare and life insurance after retirement. That was one of the main reasons for working there, right?

Now, suddenly, your government employer is fudging on that deal. They’re saying that they might not have the money for those other benefits when you retire. It’s like a punch straight in the gut.

That’s what’s happening today with nearly 200 state and local government entities around the nation, because an estimated $1 trillion in “other post-employment benefits” (OPEB) are unfunded – money owed to 6 million current retirees and 16 million active employees or 12% of the workforce.

For example, New York City’s estimated unfunded OPEB liabilities total $50 billion, compared to its projected 2008 annual budget of only $57 billion for the entire city. In the state of Michigan, which may have $30 billion in unfunded OPEB liability, active teachers pay 6.55% of each paycheck for retirees now, but if the state were saving for those teachers’ own retirement, it would need to collect 16.55% each paycheck.

Clearly, this retirement benefit dilemma dwarfs the ENRON scandal, yet few outside of the financial sector seem to be talking about it. So why is it a hot issue today? A ruling called GASB 45.

In 2004, the Government Accounting Standards Board (GASB) issued Statement No. 45 requiring state and local government employers that provide healthcare to account for and report the cost of these OPEB benefits annually, as well as related outstanding obligations and commitments. The largest employers, such as states, are required to meet this standard beginning this year. The rule doesn't require entities to immediately set aside money to cover its long-term costs. But they will have to list the costs as a liability on their books, as do corporations, which could dramatically lower their bond ratings.

Prior to this ruling, the order of the day was pay-as-you-go, i.e. these liabilities were counted as an expense as they occurred and were rarely funded prior to the actual realization. There was no accrual accounting for future benefits promised or what they would cost in the future. Under GASB 45, there is mandated shift from cash to accrual accounting, increasing OPEB costs on the general budget significantly for most public entities – as much as two to 10 times above the current pay-as-you-go expense.

This is sending public employers scrambling for a solution. Some are even suggesting that they don’t really owe these benefits to employees. The constitutions of Alabama, Illinois and Michigan specifically prohibit that such benefits be obligated. The same may apply to California, Georgia, Indiana, New Jersey, Rhode Island, West Virginia and Oklahoma.

Sage Advisory Services, a national investment management and financial advisory firm, is an expert on the GASB 45 ruling and liability funding. They currently advise a number of public entities on this issue, including the State of Texas,

Sage Advisory released a webcast on this issue, its ramifications and proposed solutions, on its website. This webcast, entitled “Gasping Over GASB 45,” can be found here. The password is “irving.” This is chocked-full of information I think you’ll find very useful. The dramatic underfunding of 22 million Americans’ retirement benefits is a travesty, and the public should be aware that it is happening.

The Jerry Maguire Model

BlabberMouth PR has always subscribed to the “Jerry Maguire” model. People over profit. Quality over quantity.


In the 1996 film starring Tom Cruise, a public revelation in the form of a mission statement transformed Cruise’s character from a successful sports agent with great clients, power, money, and beautiful women into a deeper being that embraces a fewer clients / more personalized service business model. The fact that it got him fired is tragic.


More tragic is the relevance to today’s business climate.


Last November, Yahoo senior vice president Brad Garlinghouse issued his own version of Maguire’s “The Things We Think and Do Not Say" memo calling for radical change in Yahoo's corporate focus. Garlinghouse’s “Peanut Butter Manifesto” gained instant notoriety when it was published in its entirety in the Wall Street Journal.


No doubt Yahoo’s internal strife has spilled over to its customer base. Just this week, BlabberMouth received an email from Yahoo regarding our Yahoo! Directory listing. There were several action options all leading to their Yahoo!'s Listing Management Center. What a nightmare! Not only are the site login and navigation outlandish, where the heck is their customer service? It’s non-existent. I feel so special.


Yahoo is certainly not alone. Did you know that the average organization loses 15 to 35% of its customers each year, primarily due to poor service? Talk about tragic!


Both of the “Peanut Butter Manifesto” and “The Things We Think and Do Not Say’ memos, although one is fictional, fiercely critique our capitalist society’s emphasis on financial and professional success at the expense of personal relationships. The pursuit of financial success need not be incompatible with values or personal relationships.

Don’t wait for a moral epiphany. Turn the tide. For crying out loud, write a memo, if that’s what it takes.


Relish the words of Dickie Fox, "I don't have all the answers. In life, to be honest, I've failed as much as I've succeeded. But I love my wife. I love my life. I wish you my kind of success."

In Support of Economy and Entrepreneurship

Entrepreneurs are not only amazing individuals, they are vital to the stability of our economy. The U.S. Small Business Administration reports approximately 25 million small businesses in the U.S. currently employing more than half of the country’s workforce. Small businesses also provide 75 percent of the new jobs added to the economy and account for more than half of the private sector economic output.

By definition, an entrepreneur is someone who undertakes and operates a new enterprise or venture and assumes accountability (all or some) for the inherent risks. Given their enduring endeavors and innovative reputation, entrepreneurs are often highly regarded as critical components of capitalistic society. Armed with an unyielding belief in what they see as resilient market opportunities, they are the darlings of economic development.

Idea

As growth-oriented municipalities begin their planning aimed at supporting the development of economy, they turn their attention to entrepreneurs. By developing a unified vision and plan of action to attract entrepreneurs, new businesses will naturally be born within a region complimenting the industry already in place. 

Many studies have been designed to garner feedback and develop recommendations to address a number of challenges facing communities as they seek to stimulate economic growth. Recommendations that enjoy broad-based support from different regions include:

  • Access to education
  • A leadership role in supporting economic growth and development
  • Efficient access to resources
  • Workforce development
  • K–12 education, especially curriculum development, teacher training, and overall policy expertise in elementary and secondary education
  • Business incubation and development
  • Quality of Life
  • Thought leadership and idea generation

Richard Florida, who is best known for his work in developing his concept of the creative class, has a very distinct perspective. According to Florida, the key to attracting the brightest entrepreneurs lies in a region’s lifestyle options, cultural diversity, and tolerant attitude that would make it attractive to highly educated individuals with great new ideas. These traits are also attractive to the workforce en masse upon whose efforts corporate profits and economic growth increasingly depend.

Regardless of the motivation, the most successful cities, regions, states and nations will be those that employ a rich and varied mix of economic development strategies that capitalize upon local industries and assets. They will also be the ones that leverage their success stories, reach important audiences with influential messages, and continue to forward their mission and vision of enhancing and advancing the very fabric of their economy.

By positioning a municipality and its unique differentiators, standards will be set that prove that its locale can satisfy the demanding needs of companies and people interested in doing business and living in the area. The offering and the value proposition must be crystal clear and resonate with those audiences. To communicate its position, the municipality must act as a central a point of information and accessibility, educating the general and business publics via the media. By lifting the veil and building understanding among key decision-makers and broader audiences, a municipality can create an accurate and advantageous perception of itself to influential audiences, thus working to reach its end goal – in support of economy and entrepreneurship.

A BlabberMouth Holiday Sentiment

It's not new, but we love it forever. Turn on your speakers, and click here to enjoy BlabberMouth's favorite holiday sentiment.