Whipping PR ‘til Social Media Sticks

PR folks with focus on media outreach have been at the frayed end of the whip lately for not jumping on the social media bandwagon. So the divas did some searching and researching. If we’re going to a whipping party, we’re going willingly and with knowledge. Just as we suspected, there’s plenty of hype surrounding social media (and PR’s role in it) – but mostly we found that social media is a simple matter of being open, honest and engaged online.

Much to the chagrin of those dubbing themselves “the new breed of PR firms with focus on news online”, we’re sticking with what works for editors and reporters. Honestly, as soon as a credible editor or reporter tell us that they'd wished we’d just posted our client’s information online rather than having us develop the story for them based on their profile and demographic, set up an interview with an industry expert and supplied them with the bar charts, graphics and photos relevant to today’s story (not yesterday’s) - then we’ll change our direction.

WAIT! If I post this on Digg.....hmmmm...