No matter how brilliant…
Regardless of how grand the reputation, how successful the processes or how brilliant the strategists, there are those individuals that cannot get over a name.
Not long ago, a prospective client said he loved the company and all it represents, but he just couldn’t get past the BlabberMouth name. It was the first negative comment we had heard in six years. Curious by nature, the PR Divas conducted a survey of executives to determine whether the opinion of one was the opinion of many. Interestingly enough, 45% of the 5,000 respondents were either not crazy about the name or just flat out hated it.
Who knew!
They’re probably the same people that Google their internet queries, participate in Yahoo! groups, shop at the Gap and Banana Republic, sip on a Zima before dinner, feed their kids Pop Rocks, play a Fender guitar and conduct their copying business at Kinkos.
For those that love the name, we embrace you.
For the rest, we created a pseudonym. CameronWeeks Public Relations. Of course, it’s more than just a name. It’s a subsidiary company designed to appease those that just can’t get over a quirky name – no matter how brilliant.
For more on this topic, you might be interested in this blog post by PRNewser, this one from Brand Flakes for Breakfast, or these company names that work fine until read as a URL.
It's a brilliant idea.
Posted by: Moola Champion - Ultimate Strategy Guides | August 09, 2008 at 02:22 AM
As long as they are not feeding them soda with the Pop Rocks, I am not too worried.
Think how mad the would be if they exploded their offspring inside their upscale crossover hybrid SUV?
Posted by: David Rees | April 28, 2008 at 05:53 PM