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If it looks like a turd.

Non-paying clients are the worst!

They’re great at first. They act like a real client. They sign the contract and the provide appropriate information to commence the working relationship.

The work gets done – with client praise – and the invoice sent. But the check never arrives.

Each phone call and email to the client results in an apology or an excuse and a promise to send the check ‘this week’. Eventually, your emails and calls go unanswered.

There are ways of dealing with non-paying clients, but the best solution is to identify the turds from the very beginning.

Here’s how:  If it looks like a turd and smells like a turd… (heh)

If your prospective client is argumentative -- turd

If your prospective client is a loose cannon without boundaries -- turd

If your prospective client does not make eye contact when speaking with you -- turd

If your prospective client is cheap or wants to negotiate your price – turd

They walk among us. If your prospective client makes you uncomfortable, trust yourself. There is probably something wrong. The prospect could very well be a turd.

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Comments

Excellent commentary on the PR side of the business!

Richard Lipps
www.attentiongroup.com
Get the Word Out!

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