Recession? What recession?

The Wall Street Journal is reporting how financial-market problems are threatening a new phase in the global credit crunch, pushing the U.S. economy toward recession.

The New York Times is issuing ongoing reports of business lenders cinching their designer belts, drying up credit flow and stifling economic growth.

This week, Forrester Research issued a report on technology industry's outlook for 2008 and indicating that it looks far worse than it did just two months ago.

Ladies and gentlemen, we are either in or headed toward recession.

Not great news for a company in any industry with focus on development and expansion in 2008. Fortunately, there's no reason to lose hope. If you can demonstrate that you are NOT participating in the economic downturn, your organization will have a unique opportunity to move into a new economy with a surge rather than a back slide.

Regardless of your business objectives, your perceived value to your revenue-generating audiences will determine how you’ll weather a recession, as well as how well you’ll fare during economic hey days. Recognition and appreciation of your core offering, your management strategies, and thought leadership may well be mitigating factors in how you weather good times and bad.

There is immense power in a well-executed, strategic public relations campaign for developing a widespread reputation and facilitating business retention and expansion – particularly when your competitors slow PR spending. It leaves a wide gap ready to be filled with influential messages geared toward your revenue-generating audiences.

Think of engaging in PR like planting a tree. The best time to plant one is today.

Whipping PR ‘til Social Media Sticks

PR folks with focus on media outreach have been at the frayed end of the whip lately for not jumping on the social media bandwagon. So the divas did some searching and researching. If we’re going to a whipping party, we’re going willingly and with knowledge. Just as we suspected, there’s plenty of hype surrounding social media (and PR’s role in it) – but mostly we found that social media is a simple matter of being open, honest and engaged online.

Much to the chagrin of those dubbing themselves “the new breed of PR firms with focus on news online”, we’re sticking with what works for editors and reporters. Honestly, as soon as a credible editor or reporter tell us that they'd wished we’d just posted our client’s information online rather than having us develop the story for them based on their profile and demographic, set up an interview with an industry expert and supplied them with the bar charts, graphics and photos relevant to today’s story (not yesterday’s) - then we’ll change our direction.

WAIT! If I post this on Digg.....hmmmm...

Happy Holidays from BlabberMouth PR

With a little help from JibJab, BlabberMouth PR wishes you a seriously fun holiday season.

To view our holiday greeting, turn up your speakers and click here.

No matter how brilliant…

Regardless of how grand the reputation, how successful the processes or how brilliant the strategists, there are those individuals that cannot get over a name.

Not long ago, a prospective client said he loved the company and all it represents, but he just couldn’t get past the BlabberMouth name. It was the first negative comment we had heard in six years. Curious by nature, the PR Divas conducted a survey of executives to determine whether the opinion of one was the opinion of many. Interestingly enough, 45% of the 5,000 respondents were either not crazy about the name or just flat out hated it.

Who knew!

They’re probably the same people that Google their internet queries, participate in Yahoo! groups, shop at the Gap and Banana Republic, sip on a Zima before dinner, feed their kids Pop Rocks, play a Fender guitar and conduct their copying business at Kinkos. 

For those that love the name, we embrace you.

For the rest, we created a pseudonym. CameronWeeks Public Relations. Of course, it’s more than just a name. It’s a subsidiary company designed to appease those that just can’t get over a quirky name – no matter how brilliant.

For more on this topic, you might be interested in this blog post by PRNewser, this one from Brand Flakes for Breakfast, or these company names that work fine until read as a URL.

Doodeedooo

Social Me-Me Media

I can't say why, but I’m always surprised by the hype around the newest buzz words. Remember when every employee worked for a company who had a ‘solution’? Or better yet, an ‘integrated solution’? What happened to ‘next generation’ – and - ‘the paradigm shift’?

Online trusted networks and social media are becoming equally as hyped. As PR consultants, we’re asked regularly to create social media campaigns. Unfortunately, many companies are feeling pressured to come up with a social media strategy in an arena that's still new, undocumented and undefined. Many of the people interested in these campaigns have no clue what to expect from them.

Don’t get me wrong -- I love the concept of social media. It’s so grass roots. I remember utilizing social media tools (forums, message boards, etc.) when tech start-ups were prevalent and marketing dollars were non-existent. Of course, the tools are much more sophisticated now, but the idea is the same. Go online, find the common thread and connect. It’s online interaction with meaning.

With today’s push and shove to get on the social media bandwagon, the meaning is quickly becoming convoluted and there’s a serious breakdown in trust.

Think about it. How many LinkedIn invitations do you receive from people you do not know? Come on – how many?  OK – better question:  how many LinkedIn invitations do you receive from people you don’t know, but accept them anyway? I’m not picking on LinkedIn. I use it – enjoy it – work it. But, people, come on! Where is the trust?

Now there are rules and techniques surrounding the buzz. Try on Social Media Optimization. Does that mean anything to you? I remember joining a forum on higher education in the early 1990s and the post somehow made it very high in search engine rankings for years. Rather than trying desperately to increase linkability, encourage tagging or what ever other me-me rewards on the corporate agenda, why not concentrate on contribution?

What does mediocre look like?

To us, mediocre looks like playing it safe. It’s doing the same ol’ same ol’ over and over again and expecting the same or increased results.

Like Johnny Rotten quipped to Sid Vicious in his Cockney accent, “This is borin’, borin’, borin’!”

Mediocrity doesn’t fly when creating a new product, nor does it achieve results in the PR arena. Yet when it comes to tooting one’s own horn, there are companies out there doing some really great things, but are barely bobbing above the fray. They’re either making no noise at all or creating a sound so meek, no one can hear it.

Fortunately, PR is not rocket science. It does, however, take dedication and strategy. It also takes imagination and verve. It’s amazing what PR can do, given the right circumstances and drive.

PR can:

• Build an image

• Reinforce and further an organization’s reputation

• Raise awareness

• Educate

• Increase understanding

• Change behavior

• Build credibility

• Influence opinion leaders

• Motivate your audience to action

There is nothing mediocre about that!

The dynamic part of PR is looking at all the vehicles at ones disposal and strategically putting them into play to create the biggest impact.

Some of the more frequently used PR tools are:

• Press releases, media alerts, and press conferences for timely or breaking news

• Special events

• By-lined articles

• Speeches

• Pitches

• Photos, B-roll videotape, other visuals

• e-Newsletters

• Web site content

• Blogs, forums, etc.

As important as these tools may be, they’re nothing without proper utilization. Think power saw! It’s really important to consider the audiences and know what makes news. In other words, think like the people being targeted and position your not mediocre product in a new, unique, unusual or controversial way. Seek to educate.

Regardless of the objectives, strategies, or tactics - do not be mediocre!

If it looks like a turd.

Non-paying clients are the worst!

They’re great at first. They act like a real client. They sign the contract and the provide appropriate information to commence the working relationship.

The work gets done – with client praise – and the invoice sent. But the check never arrives.

Each phone call and email to the client results in an apology or an excuse and a promise to send the check ‘this week’. Eventually, your emails and calls go unanswered.

There are ways of dealing with non-paying clients, but the best solution is to identify the turds from the very beginning.

Here’s how:  If it looks like a turd and smells like a turd… (heh)

If your prospective client is argumentative -- turd

If your prospective client is a loose cannon without boundaries -- turd

If your prospective client does not make eye contact when speaking with you -- turd

If your prospective client is cheap or wants to negotiate your price – turd

They walk among us. If your prospective client makes you uncomfortable, trust yourself. There is probably something wrong. The prospect could very well be a turd.

Which super hero are you?

I took a particularly interesting personality test recently that named me “SuperGirl –feminine, lean, honest and a defender of the innocent.” I feel so…..empowered!

Supergirl

Seriously, though. How many personality tests have you taken throughout your career? I’m not talking about the Cosmo or People versions. I’m talking about the ones that really drill down and identify aspects of your (duh) personality that are correlated with your preferences, attitudes and probable actions.


I love them. Where else can you see a snapshot of your psyche spelled out in no uncertain terms - splayed across a results page? Whether a field marshal or field mouse, personality reports render us fairly naked. It’s one of the reasons why so many companies favor them for hiring.


The American Psychological Association says they’re just as effective at predicting outcomes as medical tests, without the clinical aspect of course.  Harris Interactive® says 32 percent of U.S. workers agree that personality tests can help determine if a prospective employee will fit in with company or organization, yet 44 percent say personality tests are not fair assessments of actual personality. I believe that means they’re great for the employer, but do not for a moment think that I’m taking that test!


The law says that prospective candidates don't have to complete personality assessments as part of an interview process. Refusing, however, gives the impression of secrecy. The question begs to be asked:  is it better to answer truthfully or based on what the company needs. From my perspective, I can’t imagine something more exhausting than pretending to be an alternative personality type – for the lifetime of a job.

As for the company, could mean they just made a hire that’s not suitable. Bad news all the way around.


I say, have fun with personality tests and profiles. Here are some for fun:



Which super hero are you? 

The Dalai Lama test

Whose got it most going on? You or your dog? 

Makes ENRON Look Like Small Change

Imagine you’re a government employee of 20 years counting down to retirement. You’ve saved some money – probably not enough, with the kids going off to college – but you’re secure knowing that, in addition to your pension, your public employer will continue to pay for your healthcare and life insurance after retirement. That was one of the main reasons for working there, right?

Now, suddenly, your government employer is fudging on that deal. They’re saying that they might not have the money for those other benefits when you retire. It’s like a punch straight in the gut.

That’s what’s happening today with nearly 200 state and local government entities around the nation, because an estimated $1 trillion in “other post-employment benefits” (OPEB) are unfunded – money owed to 6 million current retirees and 16 million active employees or 12% of the workforce.

For example, New York City’s estimated unfunded OPEB liabilities total $50 billion, compared to its projected 2008 annual budget of only $57 billion for the entire city. In the state of Michigan, which may have $30 billion in unfunded OPEB liability, active teachers pay 6.55% of each paycheck for retirees now, but if the state were saving for those teachers’ own retirement, it would need to collect 16.55% each paycheck.

Clearly, this retirement benefit dilemma dwarfs the ENRON scandal, yet few outside of the financial sector seem to be talking about it. So why is it a hot issue today? A ruling called GASB 45.

In 2004, the Government Accounting Standards Board (GASB) issued Statement No. 45 requiring state and local government employers that provide healthcare to account for and report the cost of these OPEB benefits annually, as well as related outstanding obligations and commitments. The largest employers, such as states, are required to meet this standard beginning this year. The rule doesn't require entities to immediately set aside money to cover its long-term costs. But they will have to list the costs as a liability on their books, as do corporations, which could dramatically lower their bond ratings.

Prior to this ruling, the order of the day was pay-as-you-go, i.e. these liabilities were counted as an expense as they occurred and were rarely funded prior to the actual realization. There was no accrual accounting for future benefits promised or what they would cost in the future. Under GASB 45, there is mandated shift from cash to accrual accounting, increasing OPEB costs on the general budget significantly for most public entities – as much as two to 10 times above the current pay-as-you-go expense.

This is sending public employers scrambling for a solution. Some are even suggesting that they don’t really owe these benefits to employees. The constitutions of Alabama, Illinois and Michigan specifically prohibit that such benefits be obligated. The same may apply to California, Georgia, Indiana, New Jersey, Rhode Island, West Virginia and Oklahoma.

Sage Advisory Services, a national investment management and financial advisory firm, is an expert on the GASB 45 ruling and liability funding. They currently advise a number of public entities on this issue, including the State of Texas,

Sage Advisory released a webcast on this issue, its ramifications and proposed solutions, on its website. This webcast, entitled “Gasping Over GASB 45,” can be found here. The password is “irving.” This is chocked-full of information I think you’ll find very useful. The dramatic underfunding of 22 million Americans’ retirement benefits is a travesty, and the public should be aware that it is happening.

Biotech in Austin. Where's the money?

In 2002, the Governor's Council on Science and Biotechnology Development was developed for the purpose of creating a seamless system of innovation from the laboratory to the marketplace and in 2005, the Texas Legislature established the Emerging Technology Fund (ETF) with $200M of state funds to be made available to emerging technology projects that meet certain criteria.


Over past twelve months, 43% of the ETF went towards Life Sciences. But where?


Science_2 There is no doubt that Austin is rich in scientific creativity. We are home to a variety of biotech, medical device and healthcare companies. Community colleges are now establishing programs in biotechnology. A cursory search online resulted in high, double-digit science and biotech jobs in Austin.

The questions that beg to be answered are:  Is Austin really a contender in Life Sciences? And if so, where’s the money?


Austin Technology Council is putting ETF deputy director Alan Kirchhoff on the podium to answer those very questions during their Austin Life Sciences Entrepreneurs event from 6:00 PM to 8:00 PM at Sicola’s on Parkcrest.

The PR Divas love biotech. We'll keep you posted.